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Glitz, glam and a whole lot of fam.

Glitz, glam and a whole lot of fam.
E!, Keeping Up With the Kardashians

No one can escape seeing the glamorous side of the Kardashians, but their intimate family moments all together can only be seen on E! Entertainment.

So to launch season sixteen of Keeping Up With the Kardashians, we set out to prove that "behind the glitter, family is gold" through an integrated campaign showing them as a fabulous, close-knit and, dare we say, normal family.

We got people hyped with a promotional video for the upcoming season, out-of-home that literally sparkled, and countless other assets that were as flawless as the women themselves. The family loved our work so much they posted it to their personal feeds too – something they were not contractually required to do.

And, more importantly, we made the world’s most famous family a little more popular during the run of our campaign. Just ask Ellen DeGeneres.

CAMPAIGN HIGHLIGHTS
We got the girls to post show promo content on their personal channels – something they usually don’t do.

Ellen DeGeneres spoofed us.
The campaign got over 100 million earned media impressions.
THE IMPACT
31%
Increase in social conversation about the show.
7%
Viewership increase.
100m+
Earned impressions.