For years The Lakers dominated professional basketball in Los Angeles. The “showtime Lakers” cater to the superstar ego and mentality on the court and in the stands.
So when the LA Clippers asked us to create a new rally cry for their upcoming season, we decided to put the ball back in the hands of the people. L.A. Our Way started as the tagline, but it became much more than that.
It’s a mindset—a mantra—a way of life. It’s a celebration of Clippers fans, real, passionate Angelenos.
We strategically positioned The Clippers as the real home team in a series of social videos throughout the season. We covered multiple pillars of the L.A. Our Way philosophy including our commitment to fans and the community.
From a philanthropic initiative that refurbished neighborhood courts to a hype video for the final game of the season vs. the Lakers, and even an epic “thank you” to all Clippers fans, we cemented the LA Clippers as the hometown team.